Multichannel is the use of several independent channels for customer interaction.
Whether it's your website, physical store, social media, or customer service centre - each one operates separately.
Customers engage with your brand via many platforms, but for multichannel these experiences aren't unified and data isn't shared.
Omnichannel takes multichannel further by integrating all customer touchpoint for a unified, seamless experience.
Customer data is carried across all channels, such as in-store visits, online shopping, and customer service calls.
Real-time data allows omnichannel businesses to personalise interactions and make informed decisions.
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