Sea Gems ecommerce transformation

Streamlining fragmented operations

Sea Gems' fragmented structure created inefficiencies and limited growth, particularly for inventory management and data synchronisation. Plans for international expansion required a unified, scalable solution from Coretonomy through a comprehensive integration solution.

Challenges before integration

Operational disconnect

Before reaching out to us, Sea Gems faced a range of operational challenges due to the disconnect between their various sales channels.

Data synchronisation

Multiple platforms needing manual data entry increased error risks for product and stock information

Operational inefficiency

Staff spent excessive time on manual tasks such as re-entering orders and stock level adjustments across disparate systems.

Inventory management

Disconnected systems resulted in overselling, stockouts, and inefficient allocation.

Unified Coretonomy solution

Our bespoke integration solution unified all ecommerce functions into a single, scalable platform. Connecting B2B and B2C websites with their Caliq ERP system and Shopify POS to streamline frontend with backend operations.

Real-Time Synchronisation

Seamless integration between Shopify, Caliq ERP, and retail ops for real-time stock level updates across all platforms.

API-Driven & Headless

This architecture maintains brand-specific frontends with the benefits of a unified, efficient backend.

Global Scalability

Multi-currency functionality allows for international expansion with support for the US market and beyond.

Operational efficiency

Streamlining manual processes

A significant challenge for Sea Gems was the manual effort involved in managing stock and syncing orders between sales channels.

Our integration solution eliminated these time consuming tasks, freeing up staff time to focus on more value-driven activities.

Major improvements

Spending time on what matters

Before integration, dispatch and picking staff had to manually update stock levels across platforms. This is now automated, saving hours of labour and reducing errors.

The finance team no longer updates stock transaction journals manually reducing overhead and improving accuracy.

Centralised stock management, 
real-time synchronisation

No more manual inventory management across multiple channels

Real-time stock updates

Integration between all platforms allows authentic, real-time synchronisation of stock levels. Whether an item is sold through the B2B platform or B2C Shopify store, the system adjusts inventory instantly

Optimal stock allocation

Stock is now fully utilised across channels without the need for manual intervention. Preventing overselling and ensuring that customers get accurate stock information in real time.

Product Configuration

Business insights

Enhanced data visibility

With all data centralised in one platform, Sea Gems now have full visibility into their operations and can make data-driven decisions to drive future growth.

Business metrics

Easy access to key business data to easily monitor stock levels and track customer behaviour across channels. Integration now facilitates informed decision-making and optimisation of operations.

Advanced reporting

The Coretonomy DataHub provides powerful reporting tools to track effectiveness of the integration, giving actionable insights into stock management, sales performance, and customer journeys.

Achieving ROI through 
integration

Our integration services have not only streamlined operations but also delivered real return on investment. By automating previously manual processes and centralising data, Sea Gems has significantly reduced operational costs and improved capacity to grow.

Operational Efficiency

With automation reducing manual data entry, staff now spend less time on low-value tasks and more time driving growth.

Better Stock Utilisation

Fully integrated stock management system across all channels for increased sales potential and reduced stockouts.

Data-Driven Decisions

Centralised data enables better insights of business performance for more informed, strategic decision making.

Seamless, scalable integration solutions

Work at your best with Coretonomy

Our tailored integration solution has transformed ecommerce operations. By unifying B2B and B2C platforms, automating manual processes, and centralising data - our clients are now positioned for scalable growth and international expansion.