Brightpearl Integration Hub for B2B and Omnichannel Commerce
Scale B2B, D2C, and marketplaces while keeping Brightpearl central
If Brightpearl is your operational backbone, integration decisions carry real risk. Adding B2B ecommerce, Shopify D2C, marketplaces, sales agents, and additional tools often creates point-to-point fragility—stock mismatches, pricing inconsistency, manual workarounds, and unclear ownership when things break.
Coretonomy's Integration Data Hub connects Brightpearl to every channel through one controlled orchestration layer—so Brightpearl remains the system of record while channels change around it.
ERP-first Brightpearl integration
Brightpearl integration hub architecture — Coretonomy's Integration Data Hub connects Brightpearl with B2B ecommerce, D2C (including Shopify), marketplaces, and operational systems while keeping Brightpearl as the system of record.
One orchestration layer between Brightpearl and every channel
Coretonomy's Integration Data Hub sits between Brightpearl and your commercial channels, controlling how data is transformed, validated, and synchronised. It is designed to reduce integration risk by centralising:
Data normalisation
Products, customers, price lists, stock, and orders transformed consistently across all channels.
Business rules and validation
Rules enforced before anything reaches Brightpearl—preventing bad data from entering your ERP.
Pricing and stock orchestration
Consistent pricing and inventory across B2B, D2C, and marketplaces without manual reconciliation.
Order routing and synchronisation
Orders from all channels flow into Brightpearl with proper attribution and processing rules.
Monitoring and error handling
Visibility into sync activity, exceptions, and auditability when issues occur.
Controlled change
Add channels or replace tools without destabilising existing integrations.
Brightpearl stays the system of record
Coretonomy is built for ERP-led businesses. Brightpearl remains authoritative for:
Stock allocation and availability governed by Brightpearl, not fragmented across channels.
Customer terms, price lists, and account structure remain in Brightpearl as the single source.
Order history, reporting, financial accuracy, and fulfilment integrity stay in ERP.
The integration hub ensures you do not create a "shadow ERP" across ecommerce tools and marketplaces.
Connect Brightpearl to B2B, D2C, Shopify, and marketplaces
Wholesale / B2B
Coretonomy proprietary B2B platform
Purpose-built wholesale platform with customer-specific pricing, terms, and catalogues.
Account ordering
Trade customers order against their accounts with appropriate pricing and credit terms.
Assisted selling
Sales agents and trade show ordering that syncs directly to Brightpearl.
D2C
Coretonomy native D2C
Unified admin alongside B2B—shared inventory, consistent pricing rules, single dashboard.
Shopify D2C (optional)
Keep Shopify for D2C where it excels. Stock and orders sync through the Integration Hub.
Marketplaces
Amazon
Seller Central integration with controlled stock allocation and order routing.
Faire
Wholesale marketplace integration with stock and pricing managed through the hub.
Mirakl-based marketplaces
Enterprise marketplaces supported with staged rollout to reduce risk.
Business systems around Brightpearl
Payments and gateways
Stripe, PayPal, and B2B credit terms integrated with order and accounting flows.
CRM
Customer data and sales activity sync for better account management.
Warehouse / fulfilment
3PL and warehouse tools connected through the hub, not point-to-point.
BI / reporting
Business intelligence tools fed consistent data from the integration layer.
All coordinated through the Integration Data Hub—no brittle point-to-point web.
Why Brightpearl integrations often fail at scale
Point-to-point connections can work early on, then break under real-world complexity:
Inventory drift
Stock levels diverge between channels, leading to overselling or missed sales.
Pricing discrepancies
Customer-specific pricing errors when rules aren't enforced centrally.
Manual reconciliation
Spreadsheet workarounds that consume time and introduce human error.
Expensive rework
Channel changes that require rebuilding integrations from scratch.
Unclear accountability
When integrations fail, no one knows where responsibility sits.
Add channels without disrupting operations
Most established Brightpearl businesses cannot afford a big-bang rebuild. Coretonomy supports controlled change:
Staged channel rollout
B2B first, then D2C, then marketplaces—each validated before moving to the next.
Parallel running
Measured migration with old and new systems running together during transition.
Clear rollback paths
If something doesn't work, you can revert without losing operational capability.
Documented patterns
Integration patterns you can rely on, not tribal knowledge that leaves when people do.
Designed for Brightpearl businesses where the cost of getting it wrong is high
This is a fit if you:
- Rely on Brightpearl operationally
- Run wholesale pricing, account terms, or complex catalogues
- Are adding marketplaces or additional channels
- Want stability, clarity, and accountability over hype
Brightpearl integration questions
Do you integrate with Brightpearl?
Yes. Coretonomy is designed to keep Brightpearl central as the system of record while connecting B2B, D2C, and marketplaces through one orchestration layer.
Can you connect Brightpearl to a B2B wholesale portal?
Yes. Coretonomy provides a proprietary B2B platform built for wholesale-first workflows, synchronised with Brightpearl via the integration hub.
Do you use Shopify for B2B with Brightpearl?
No. Coretonomy does not use Shopify for B2B. Shopify is supported only as an optional D2C channel where appropriate.
Can you connect Brightpearl to marketplaces like Amazon or Faire?
Yes. The hub supports staged marketplace integration so stock, pricing, and order routing remain controlled.
Discuss your Brightpearl setup
We start with your current Brightpearl configuration, channels, and operational constraints, then recommend the lowest-risk path forward.