Why Coretonomy B2B
Coretonomy provides a proprietary, headless B2B platform purpose-built for wholesale complexity. It's not Shopify B2B. It's not D2C software adapted for trade. It's wholesale-first—designed for how established UK businesses actually operate.
The problem with adapted D2C platforms
Most B2B "solutions" are D2C platforms with trade features bolted on. They work for simple wholesale—one price list, basic accounts, standard checkout. But they break when you need:
Customer-specific pricing
Not just price lists—individual negotiated prices, volume breaks, promotional terms, and contract pricing that varies by customer, product, and time.
Complex account structures
Head offices, branches, buying groups, and agents with different permissions, credit limits, and ordering rules. Real wholesale is rarely one account = one buyer.
Trade-specific workflows
Pre-orders, back orders, split shipments, trade credit, proforma invoicing, and approval chains that D2C platforms never considered.
ERP alignment
Your ERP is the system of record. D2C platforms fight this—they want to own everything. Integration becomes fragile workarounds instead of clean data flows.
The Coretonomy approach
Coretonomy was built from the ground up for wholesale and B2B commerce. The platform handles trade complexity natively, while the Integration Hub keeps your ERP central and your channels stable.
Wholesale-native pricing engine
Price lists, customer-specific prices, contract terms, volume breaks, promotional pricing, and complex discount rules—all handled without app stacks or workarounds.
Flexible account architecture
Model your actual customer relationships: head offices with branches, buying groups, sales rep territories, and account hierarchies with appropriate permissions.
Trade workflow support
Pre-orders, back orders, partial shipments, trade credit, proforma requirements, and approval workflows built into the platform—not hacked in later.
ERP-respecting integration
The Integration Hub connects your systems with clear data ownership. Your ERP stays central. Stock discrepancies and order conflicts are prevented, not just detected.
Headless architecture
Full API access means you can build custom frontends, integrate with existing systems, and adapt as requirements change—without platform lock-in.
D2C flexibility
Use Coretonomy native D2C managed alongside B2B, or keep Shopify for D2C where it excels. Either way, wholesale operations remain stable and separate.
Clear positioning
Coretonomy does not use Shopify B2B. We provide a proprietary headless B2B platform and an integration data hub. Shopify is supported as an optional D2C channel—because Shopify excels at D2C conversion and is widely adopted. Coretonomy handles wholesale complexity; Shopify can remain your D2C channel if that's your preference.
B2B Platform
D2C Channel
Who Coretonomy B2B is for
Coretonomy is designed for established UK wholesale and retail businesses that have outgrown basic trade ordering but aren't ready for (or don't need) enterprise platforms.
Revenue range
Typically £1M–£20M+ annual revenue, though complexity matters more than size. Some smaller businesses have sophisticated requirements; some larger ones don't.
Current pain points
Manual order re-entry, stock discrepancies across channels, fragile integrations, pricing complexity that current tools can't handle, operational firefighting.
Existing ERP investment
You've invested in an ERP (Brightpearl, SAP B1, or similar) and need it to remain central. You want controlled integration, not platform replacement.
Growth ambitions
You want to add channels (marketplaces, D2C, sales tools) but can't afford operational disruption. Stability comes first; scale follows.
Ready to discuss your requirements?
A practical conversation about your current systems, pain points, and a realistic path forward. If we're not a fit, we'll say so. No sales pressure—just honest assessment.