Coretonomy Omnichannel growth for SMEs Book
Outcomes & examples

Use cases and outcomes

Semi-anonymised examples showing how growing wholesale businesses stabilise operations and scale channels. Clear outcomes, calm delivery, fewer fragile integrations.

Discuss your situation Why Coretonomy B2B

How a UK wholesaler unified Brightpearl, Coretonomy B2B and Shopify D2C

A controlled, ERP-aligned approach that modernised wholesale ordering while keeping D2C flexible.

Brightpearl Coretonomy B2B Shopify D2C Integration Hub
Brightpearl retained as the operational backbone and system of record
Coretonomy B2B implemented as the wholesale platform (not Shopify B2B)
Shopify supported for D2C as an optional channel where it excels
Reduced manual reconciliation and improved confidence in stock and orders

Delivering enterprise-grade B2B capability to a growing wholesale business

Wholesale complexity handled natively—pricing, accounts and operational controls—without enterprise overhead.

Wholesale Pricing rules Account workflows Integration Hub
Complex account rules and pricing handled in Coretonomy B2B
Integration hub reduced point-to-point fragility and app sprawl
Operational workflows improved without replacing ERP
Designed to scale channels safely over time

Marketplace growth without operational chaos

A controlled approach to marketplace integration that allows wholesale businesses to scale marketplace sales while maintaining ERP-aligned stock accuracy, pricing governance, and predictable order routing.

Marketplace integration ERP integration Stock accuracy Order routing Wholesale operations Integration hub
ERP retained as the single system of record, with marketplace stock and fulfilment aligned to ERP-governed rules
Marketplace channels integrated via a central integration data hub, reducing fragile point-to-point connections and long-term maintenance risk
Defined order-routing logic introduced for marketplace-specific workflows, including cancellations, returns, and partial fulfilment
Significant reduction in overselling, manual stock adjustments, and post-order corrections as marketplace volumes increased
Marketplace expansion delivered through staged rollouts, allowing stability to be proven before additional channels were added

Indicative outcomes

Reduced overselling incidents, fewer manual stock corrections, and improved confidence in marketplace order handling as channel volume increased.

Why this worked

"Channels were added after the previous one stabilised. ERP rules remained consistent as marketplace volume increased."

Sales agents + trade shows order capture into ERP

Enabling sales agents and trade show teams to capture wholesale orders offline and synchronise them reliably into ERP, preserving pricing accuracy, customer terms, and operational control.

Sales agent ordering Trade show orders ERP integration Wholesale order capture B2B workflows
A unified wholesale ordering workflow used by sales agents, trade shows, and online B2B, ensuring consistent customer pricing and account rules
Customer-specific pricing and trade terms governed centrally within the B2B platform, eliminating spreadsheet-driven quoting errors
Offline and in-field orders synchronised into ERP through the integration data hub, with clear order statuses and exception handling
Faster transition from order capture to pick, pack, and invoice following exhibitions and showroom events
Reduced post-event reconciliation effort and clearer accountability across sales, operations, and finance teams

Indicative outcomes

Faster post-event order processing, fewer pricing discrepancies, and reduced reconciliation effort between sales and operations teams.

Why this worked

"Offline orders followed the same wholesale rules as online B2B, reducing reconciliation after exhibitions."

Warehouse team reviewing inventory and operations Professional delivery handoff and order fulfilment Inventory coordination and order processing

Frequently asked questions

How do marketplaces affect ERP stock accuracy?

Marketplaces introduce additional demand signals that can quickly expose weaknesses in stock synchronisation. Coretonomy keeps ERP as the system of record and routes marketplace activity through a controlled integration layer, reducing overselling and reconciliation issues.

Can sales agents and trade show orders really integrate cleanly into ERP?

Yes — provided pricing rules, customer terms, and order ownership are clearly defined. Coretonomy aligns offline order capture with the same wholesale logic used online, then synchronises orders into ERP through the integration hub.

Do you replace ERP when implementing Coretonomy?

No. ERP remains central for inventory, fulfilment, and invoicing. Coretonomy complements ERP by handling wholesale ecommerce logic and controlling integrations to other channels.

Is this approach suitable for smaller wholesale teams?

Yes. The platform provides enterprise-grade capability, but implementations are scoped appropriately for growing SMEs to avoid unnecessary complexity.

What happens if a new channel doesn't perform as expected?

Channels are added in stages. If a marketplace or sales channel underperforms, it can be adjusted or removed without destabilising core operations.

See yourself in these scenarios?

Every business is different, but the patterns repeat: outgrowing basic tools, struggling with fragile integrations, needing to scale without breaking operations. Let's discuss your specific situation and see if Coretonomy is a fit.

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