eCommerce transformation.

Streamline operations.

Sea Gems had fragmented databases creating inefficiencies and limiting future scalability. Particular areas of disconnect included inventory, customer and data synchronisation. Plans for expansion required a unified, scalable solution using comprehensive integrations and user friendly systems built to grow with future demand.

Challenges before integration.

Operational disconnect.

Sea Gems faced a range of operational challenges due to the disconnect between their various channels.

Slow data synchronisation

Multiple platforms needing manual data entry which increased risk of human error during busy periods.

Operational inefficiency

Team spent excessive time on manual tasks such as re-entering orders and stock level adjustments across disparate systems.

Inventory management

Disconnected systems resulted in overselling, stockouts, and inefficient allocation.

Unified Coretonomy platform.

Coretonomy integration spreads across various eCommerce channels creating a single, scalable platform and has been able to help Sea Gems scale faster with more data and automation at the heart of their business. Connecting B2B and B2C websites with Caliq ERP, Shopify, and Shopify POS, to streamline frontend with backend operations.

Real-Time Synchronisation

Seamless integration between Shopify, Caliq ERP, and retail ops for real-time stock level updates across all platforms.

API-Driven & Headless

This architecture maintains brand-specific frontends with the benefits of a unified, efficient backend.

Global Scalability

Multi-currency functionality allows for international expansion with support for the US market and beyond.

Operational efficiency.

Streamlining manual processes.

A significant challenge for Sea Gems was the manual effort involved in managing stock and syncing orders between sales channels.

Coretonomy platform eliminated these time consuming tasks, freeing up resources to focus on more value-driven activities.

Major improvements.

Spending time on what matters.

Before integration, dispatch and picking teams had to manually update stock levels across platforms. This is now automated, saving hours of labour and reducing errors.

Finance department no longer update stock transaction journals manually reducing effort and improving accuracy.

Centralised stock management, 
real-time synchronisation.

No more manual inventory management across multiple channels.

Real-time stock updates

Integration between all platforms allows authentic, real-time synchronisation of stock levels. Whether an item is sold through the B2B platform or B2C Shopify store, the system adjusts inventory instantly

Optimal stock allocation

Stock is now fully utilised across channels without the need for manual intervention. Preventing overselling and ensuring that customers get accurate stock information in real time.

Product Configuration

Enhanced data visibility.

With all data centralised in one platform, Sea Gems now have full visibility into their operations and can make data-driven decisions to drive future growth.

Business metrics

Easy access to key business data to easily monitor stock levels and track customer behaviour across channels. Integration now facilitates informed decision-making and optimisation of operations.

Advanced reporting

Coretonomy can provide powerful reporting tools giving actionable insights into stock allocations, sales performance, and customer journeys.

Achieving ROI through 
integration.

Coretonomy integrations have not only streamlined operations but also delivered real return on investment. By automating previously manual processes and centralising data, Sea Gems has significantly improved efficiency and capacity to grow.

Operational Efficiency

With automation reducing manual data entry, Sea Gems can now spend more time driving growth.

Better Stock Utilisation

Fully integrated stock management system across all channels for increased sales potential and reduced stockouts.

Data-Driven Decisions

Centralised data enables better insights of business performance for more informed, strategic decision making.

Scale without complexity. Grow without limits.

The Coretonomy promise.

One platform. Infinite possibilities.