Faire integration that keeps your ERP in control
Sell wholesale on Faire without re-keying stock, prices or orders
Faire has opened a serious new wholesale channel for UK brands — thousands of independent retailers discovering and re-ordering product. But run it by hand and the operational cost mounts fast: orders re-typed into the ERP, a separate stock pot that drifts from reality, and prices maintained twice. The channel that was meant to grow the business ends up consuming the office.
Coretonomy's Integration Data Hub connects Faire to your ERP and the rest of your ecommerce stack through one controlled layer. Stock, prices and product data flow out; orders flow back in — validated, attributed and landing in the ERP alongside every other channel's.
Faire marketplace integration through the Integration Data Hub
Faire integration architecture — Coretonomy's Integration Data Hub connects Faire with your ERP, B2B trade ordering and D2C channels while keeping the ERP as the system of record. Explore the interactive version →
Why running Faire by hand breaks down
Most brands start on Faire manually — upload the catalogue once, key orders in as they arrive. It works until the channel succeeds:
Double-entry orders
Every Faire order re-typed into the ERP is time lost and an error waiting to happen — misskeyed quantities, missed lines, duplicated orders.
Overselling
Faire sells from a stock figure you uploaded last week while your trade store sells from today's. Two versions of the truth means cancelled orders and let-down retailers.
Price drift
Wholesale prices maintained by hand in Faire slowly diverge from the ERP price file — and someone eventually sells at last year's price.
Catalogue lag
New products and discontinued lines reach Faire late or not at all, so the marketplace never quite reflects what you actually sell.
The channel spiral
Faire is rarely the last channel. Each one added by hand multiplies the workload — until adding a channel costs more than it earns.
Automated Faire flows, ERP in control
The hub's Faire connector combines webhook-driven events with scheduled bulk syncs, so the marketplace stays consistent in real time and reconciles on a schedule you control:
Products & variants out
Your catalogue flows to Faire from the same product data every other channel uses — new lines appear, discontinued lines disappear.
Inventory sync
Stock levels flow from the ERP to Faire, accounting for the quantities Faire has already committed to retailer orders — every channel sells from one governed pool.
Prices out
Faire pricing is governed centrally, so the marketplace stays aligned with your pricing policy instead of a hand-maintained copy of it.
Orders in
Faire orders arrive by webhook, are validated by the hub, and land in your ERP correctly attributed — one order book across every channel.
Scheduled reconciliation
Bulk syncs run per store and per data type on schedules you control — catching anything real-time events can't carry.
Audit & visibility
Every sync is logged and auditable. When something looks wrong, you can see exactly what moved, where and when.
Faire + your ERP, through one hub
Faire connects to the hub; the hub connects to the ERP that runs your business. The same pattern applies whichever system is your source of truth:
Faire + Brightpearl
Products, stock and prices flow from Brightpearl to Faire; Faire orders flow back — alongside B2B, D2C and Shopify channels. Brightpearl integration hub →
Faire + SAP Business One
Faire joins B2B and D2C channels around SAP B1, with SAP governing stock, pricing and financials. SAP B1 integration →
Faire + Caliq
Wholesale brands on Caliq add Faire through the same hub that runs their trade ordering. Caliq integration →
The marketplace never becomes the master
Faire is a sales channel, not a system of record. Through the hub, your ERP remains authoritative for:
One stock truth, allocated across Faire, trade ordering and D2C — not a separate pot per channel.
Channel prices derive from the ERP's pricing policy, not hand-maintained copies.
Every Faire order lands in the ERP validated — reporting, fulfilment and accounts stay whole.
The integration hub ensures marketplace growth never creates a "shadow ERP" you have to reconcile later.
Added in stages, when your operation is ready
Marketplace expansion works when it is sequenced deliberately — an argument we make at length in our marketplace integration essay:
Core channels first
B2B trade ordering and D2C stabilised before the marketplace joins — so Faire extends a working operation rather than complicating a shaky one.
Controlled stock exposure
You decide what Faire sees: which products are listed and how availability is presented, governed through the hub's per-store rules.
Validated before live
Catalogue, stock and order flows are proven against real data before retailers depend on them.
Monitored in production
Sync health is visible and auditable from day one — exceptions surface instead of festering.
What actually moves between Faire and your ERP — and which way
Most marketplace problems are really direction problems: something that should have been read-only got written to, or something authoritative was overwritten by a channel. Being explicit about direction is what keeps Faire a sales channel rather than a second source of truth.
Products & catalogue →
Items, variants and attributes flow out from the ERP, shaped for how Faire expects to receive them. Listing presentation can differ; the underlying product data does not diverge.
Stock & availability →
Availability is pushed out from the same ERP-governed pool every other channel sells from, with quantities Faire has already committed to retailer orders accounted for.
Wholesale pricing →
Faire pricing derives from your ERP price lists rather than being maintained by hand in a second place — so a margin decision made once does not need remembering twice.
Orders ←
Retailer orders come back in validated and attributed to the Faire channel, so they land in the same order book as trade and D2C rather than arriving as a separate pile to rekey.
Fulfilment status ⇆
Dispatch and tracking flow back out to Faire so retailers see progress, without your warehouse team working in a second system to tell them.
What never syncs back
Faire does not write to your master data. Stock truth, pricing governance and customer records stay in the ERP — the marketplace consumes them, it does not amend them.
The last card is the important one. A marketplace that can write back to your master data is how brands end up reconciling two versions of their own catalogue by hand.
Designed for wholesale brands taking Faire seriously
This is a fit if you:
- Sell — or plan to sell — wholesale on Faire
- Run your operation on an ERP (Brightpearl, SAP Business One, Caliq)
- Are tired of re-keying marketplace orders and reconciling stock by hand
- Run, or are adding, B2B trade ordering and D2C alongside the marketplace
- Want channels to be extensions, not destabilisers
Faire integration questions
Do you integrate with Faire?
Yes. Coretonomy has a purpose-built Faire connector in the Integration Data Hub — webhook-driven order flow plus scheduled bulk syncs for products, stock and prices, with your ERP remaining the system of record.
How does Faire inventory sync work — will we oversell?
Stock levels flow from your ERP to Faire through the hub, and the sync accounts for quantities Faire has already committed to retailer orders. Every channel sells from the same ERP-governed pool, which removes the main cause of overselling.
Can you connect Faire to Brightpearl?
Yes. Faire connects to Brightpearl through the Integration Data Hub: products, stock and prices flow from Brightpearl to Faire, and Faire orders flow back into Brightpearl — alongside your B2B store, D2C and other channels.
Can Faire prices differ from our trade store prices?
Yes. Pricing is controlled per channel through the hub, so Faire can carry its own price list while your direct trade customers see theirs — all governed from the ERP rather than maintained by hand in each system.
Do Faire orders go into our ERP automatically?
Yes. Faire orders arrive by webhook, are validated by the hub, and land in your ERP as clean, correctly attributed sales orders — one order book across Faire, your trade store and every other channel.
When should a wholesale brand add Faire?
Once your core channels are stable. Faire is an extension, not a destabiliser: because it connects through the same hub as everything else, adding it follows an established pattern rather than creating a new fragile integration.
Discuss your Faire channel
We start with your ERP, your current channels and how Faire fits your operation, then recommend the lowest-risk path forward.